New Online Betting Sites 2023

Sometimes we all crave new, and fresh ideas regarding placing bets on our favourite matches and races – that’s when we look for new betting agencies Australia offers.

We have done the necessary research and present you all the details on new sports betting sites – what they offer, why you should choose them, and all related things to consider before signing up and starting to place bets. 

New online Betting sites

Video Review of New Bookmakers in Australia

Bookmakers list

PlayUp bookmaker logo




Being among the newest online betting sites, PlayUp has provided quality services since 2019, approved and licensed by the NT Racing Commission.

  • Responsive customer care agents;

  • excellent functionality of both website and app

  • Lack of live streams

  • Payment methods selection is poor

Winnersbet bookmaker logo




Owned by Da He, WinnersBet was founded in 2020 and its licence is issued by Racing Victoria (no. Bl2002171).

  • Competitive tote and fixed odds for several Aussie racecourses;

  • Simple web layout

  • No live betting available

  • Markets selection could be expanded

BoomBet bookmaker logo




New only in its name, BoomBet is a long-serving bookmaker licensed by the Northern Territory Government.

  • Plain and straightforward design

  • Satisfactory offer of betting products

  • Lacks live streams and in-play wagering

  • Poor in unique features

Neds bookmaker logo




Founded in 2017 by Entain Group Ltd, Neds is among the new betting sites Australia presents, licensed by the NT Racing Commission.

  • Quality live streams

  • A decent collection of markets to place bets on

  • Site often tends to lag or crash

  • Pust restrictions on bettors who manage to win

RealBookie bookmaker logo


Real Bookie


Having just recently joined the industry in 2020, Real Bookie is on its way to success, holding a licence by Racing Victoria and regulated by VCGLR.

  • Live streams of various racecourses

  • An obtainable Bookies card to use when paying

  • Doesn’t stream sports live, only races

  • Lacks placing in-play bets

Picklebet bookmaker logo




Puntaa Pty Ltd established Picklebet in 2017, putting the focus on esports betting. Picklebet is licensed by Australia’s Northern Territory Government.

  • Prioritises esports and offers the greatest selection among new sport betting sites

  • Doesn’t offer placing bets on races at all

  • limited sportsbook too

TopSport bookmaker logo




Owned by Merlehan Bookmaking Pty Ltd, TopSport is an Australian bookmaker that is licensed by Greyhound Racing NSW.

  • A great mobile app with all features included

  • Multi betting available and favourable odds for races

  • Lacks live streaming

  • Markets list could be expanded

BetDogs bookmaker logo




Launched in 2019, BetDogs is among the newest online betting sites that is licensed by the Greyhound Racing NSW.

  • Offers the most competitive odds for dogs races

  • Beginner-friendly web design

  • Doesn’t allow betting on sports or horse and harness races

BookMaker bookmaker logo




Licensed by the Northern Territory Gambling Commission, this new sport betting site provides tote and fixed odds for acceptable depository of markets.

  • Tasteful and appealing web design

  • Live betting is available

  • No 24/7 live chat

  • Very similar to other competitors’ sites

Rob Waterhouse bookmaker logo


Rob Waterhouse


An expert in the industry, Rob Waterhouse has launched the online site in 2020, holding a licence by Racing NSW and the NSW Office of Liquor, Gaming and Racing.

  • A great variety of racing markets to choose from

  • Great features like same race multi

  • Scarce sportsbook; dedicated mainly to racing

  • Payments list could be longer

Why These Sites

If you are thinking about signing up and playing at betting sites Australia’s new arrivals, then you should be aware of the several reasons why they are a good choice for your next betting journey. 

  • Trustworthiness
    Would you ever invest your money in a site that feels shady and questionable? We thought so. That’s why our team has chosen only secure and trustworthy bookies that are properly licensed and follow the rules and laws imposed by their licensing bodies. Whichever site you choose on our list, you can rest assured that it was thoroughly inspected and considered secure, legal, and reputable by many. 
  • Reliability
    All the new Australian betting agencies included in our article are safe to rely on. When searching through the countless bookies online, we paid attention only to the ones that operate under cutting-edge technology standards and offer reliable and steady services. All the previously mentioned bookmakers offer a steadfast platform that won’t just crash in the middle of watching a live stream of your favourite horse competing, or while finalising that multi-bet slip.  

Cursor icon that clicks something

  • Deposit / Withdrawal Options
    Banking alternatives aren’t that big in number among the newest online betting sites. However, we consider this as an advantage because quantity is less relevant than quality. All the sites on our list offer well-renowned, dependable payment methods that set reasonable limits for both deposits and withdrawals. Rest assured, whichever site you choose, you will surely be able to withdraw the gains from your winning slip. 
  • Game Selection
    New sites are taking a different approach to betting, so the diversity of games and markets is considerably improved. Punters have various interests and distinctive background knowledge of sports and races, so being able to provide a variety of games to bet on is vital for a fresh bookmaker. So, besides already presenting the prevalent Australian events, sites on our list offer less dominant sports, such as CS: GO Major Championships, for instance. 
  • Up to the Minute Lines
    The course of a match or a race can often take unpredictable turns, so the betting site you select has to keep up with updating their lines with the latest happenings. The new betting agencies Australia has to offer should constantly renew their lines and present the latest odds in accordance with the most recent events. 

Checklist with green ticks

The Newest Betting Sites in Australia

The betting phenomenon is increasingly popular among sports lovers. Aussies love spicing up their game by placing a bet or two, trying to predict a player’s performance or the outcome of a whole match. 

Most punters go for old-school, trusted websites such as Bet365 or Ladbrokes, but the newer generation of avid sports bettors decide to try out new betting agencies for several reasons. These sites strive to present some next-level features, highly competitive odds and exceptional promotions and prizes for registered punters.

The diversity of betting markets is what attracts most punters to a new Australian betting site. Draftstars and Picklebet, for example, shift their focus to newer trends in the betting industry, such as fantasy and esports. Boombet, on the other hand, lists some unique betting products which can hardly be found at older online bookies. 

Selecting out of the many on offer can be overwhelmingly hard, which is why you can always consult our reviews at OnlineBetting AUS and equip yourself with all the vital knowledge related to new bookmakers, the features and services they provide and our final verdict on each of them. 

Happy men holding laptop doing betting

Choosing a New Betting Site

We understand how choosing a new betting site on your own can be challenging. That’s why we gathered a team of experts who will provide in-depth analyses of all the new sport betting sites – your job is to read through our review and select the most suitable one for you.

We advise you to avoid impulsively creating an account at a bookie simply because you like the odds for a certain event. Consider the following aspects: 

  • Read through our reviews and get info on the payment methods, especially the withdrawal alternatives. 
  • Focus on the special features the bookie offers; check whether they allow placing bets in-play and if they have live streams of your most-watched events and races. 
  • Explore the markets available on the bookie’s site. If you are keen on watching and wagering on races, it’s advisable to choose a site out of the ones we recommend that specialise in betting on races mostly. Fan of sports? Check whether the league your favourite team competes in is displayed in the sportsbook. 
  • Don’t forget the odds. Many bookmakers differ just in the competitiveness of the odds they provide. Some of them offer better odds on races, while others are dedicated to sports and put their focus on high odds for sports events. 

Man Thinking how to choose a Betting site

New Betting Sited Australia: Pros and Cons

There are always two sides of the coin, so new sports betting sites carry their advantages but also some drawbacks related to signing up and placing bets on their platforms. 

Let’s take a look at some of the pros and cons when it comes to betting at recently-established bookies. 

Pros and cons of new bettig sites


  • The newest sport betting sites have developed superior mobile betting apps, incorporating modern technology.
  • The experience users get at new sports betting sites Australia is advanced and modernised.
  • New betting agencies offer more diversified and bountiful promo packages for registered players.
  • Customer care at new online betting sites is elevated to another level, catering to bettors’ needs 24/7.
  • New betting agencies offer an updated compilation of betting features, such as the DFS, which is the daily fantasy sports, spread betting, or exchange betting. 
  • New bookies pay considerable attention to their web design and layout, resulting in modernistic and easy-to-use websites for punters

Hand holding Pros table


  • Due to being recently launched, some new Australian betting sites may have fewer betting markets than those that have been operating for a longer time. 
  • Even though they offer modern web designs, the sites of new bookies may often be prone to bugs or unresponsive at times.
  • Related to the point above, it may be more challenging to get acquainted with a newer web layout if you are used to the typical, older versions.
  • Payment methods at new betting sites in Australia may come fewer in number, and bank transfers might take slightly more time due to the recently launched payment system of the site. 

Hand holding Cons table

How do we assess the newest bookmakers 

We at Online Betting AUS are solely dedicated to providing trustworthy, in-depth, reliable reviews of the newest online betting sites. We deeply care for our readers, which is why we provide honest verdicts on all online bookies that we explore, paying attention to every detail and feature that can be of use to punters in Australia. 

Keep reading to discover the most important aspects we consider when tailoring our 2023 bookmakers; reviews for you. 

  • Foundation Date
    For a bookie to be considered new, it should be established no later than 3-4 years ago. Also, the sites that were initially operating locally and expanded in the Australian market also fall in this category, as well as the ones that were renamed or rebranded in recent years. 
  • Regulatory and licensing body
    In order to be listed among the safe new betting agencies Australia presents, a site has to be fully licensed and constantly regulated by an Australian licensing body. Such reputable authorities are the Northern Territory Racing Commission, the Australian Northern Government, the Greyhound Racing NSW, and the Victorian Commission for Gambling and Liquor Regulation, to name a few. 

How do we assess the bookmakers

  • Tested platforms
    Before delivering our verdict or tailoring a thorough review, we always test and investigate the platforms and every detail related to them. We sign up, try out the payment methods, check how reliable customer care is, explore the betting markets, the odds, and the convenience of placing a bet on that bookie’s site.
  • Mobile apps
    We are aware that many Aussies prefer betting via a mobile app, so we always make sure to check the stability and functionality of an app if a bookie has developed one. Testing the user experience, the availability of features and markets is our top priority when exploring a betting app.
  • Owner Company
    Our team always digs deep to discover whether the bookie is owned by a trustworthy, Australian-based company. We also check for an individual’s bookmaker reputation, like in the case with Rob Waterhouse. 

Illustration of a searching locuments

How our procedure of new bookmakers review unfolds

We have developed a thorough, comprehensive, and productive system of evaluating new sports betting sites Australia has to offer. 

Once a new bookie enters the stage, we don’t immediately take upon assessing its functionality and features; we rather wait for it to go through some basic adaptation time, acquire and set up a base of players, and then we proceed to do our detailed investigation. 

These are the steps that our procedure for reviewing new betting agencies consists of.

Procedure of new bookmakers review

  • Signing Up
    First of all, we investigate how intuitively the buttons are distributed throughout the page and whether the signup button is easy to find. Then, we create an account and review the whole process – whether it takes up much time or requests unnecessary personal data.
  • Depositing
    We locate the Cashier and check the availability of deposit methods. Next, we check the limits attached to each deposit method, as well as the processing time and how secure and reliable they are. 
  • Promotions
    After registering an account and depositing, we proceed to the promo list and claim the welcome bonus on offer. The welcome offer should offer a good greeting prize for all rookies on the page, and it shouldn’t be attached to unreachable wagering requirements. 
  • Bet Placement
    We then review the convenience of placing a bet, which should be simple and done with a few clicks. The markets and odds should be easy to locate and neatly displayed on the site, and the whole procedure shouldn’t take long.
  • Communication with customer support agents
    Somewhere in the middle of our reviewing system, we tend to get in touch with a representative of customer support. We evaluate how responsive and friendly they are and whether the whole interaction was worthy and helpful in the end. 
  • Withdrawals and verification
    Suppose we have a winning bet slip; we then proceed to withdrawals. We thoroughly check the available payout methods, the caps imposed, and the processing time set by the payment method. Then we continue with account verification; we check how long the bookie takes to approve the identity and which documents are necessary for successful verification. 

Illustration of a woman drawing a setting

New Betting Sites vs Veteran Bookmakers

There are several reasons why betting sites Australia new arrivals differ from the already established sportsbooks. 

The benefits of registering at a new bookie, which can hardly be found at older betting sites, include more profitable promos, up-to-date payment methods, more competitive odds, minimalistic web design, and advanced mobile apps.

Let’s take a detailed look at each of them below.

  • Bountiful promotions
    The newest sports betting sites present free bets and more lucrative bonuses, especially the welcome one, for all registered players. They tend to make it easier for punters to claim these bonuses and often provide a low minimum required deposit as well as low playthrough requirements.
  • Favourable odds
    A great way to attract new punters is by displaying odds that are more competitive compared to already established sites. Not only do new sport betting sites provide higher odds, but they also increase the frequency of boosted odds for specially selected events, races or types of bets.

The word "new" printed in different colors

  • An array of modern payment methods
    Despite the fact that older sportsbooks sometimes offer a bigger number of payment alternatives, new bookmakers are the ones who bring to the table the latest payment trends, offering a range of e-wallets and also cryptocurrencies – Aussie’s favourites. 
  • Simple web design
    We are sure that you won’t miss the cluttered, overcomplicated design of older sportsbooks when you sign up at new Australian betting sites. These newcomers often present a minimalistic approach to designing their websites, placing only the necessary buttons which enable smooth navigation through all features. 
  • Sophisticated mobile apps
    A significant number of Aussie punters use their phones when wagering at sportsbooks. This is why new online sites pay a lot of attention to producing a quality mobile app that will provide a hassle-free experience for all mobile punters. The new apps often include in-play wagering, live streams of many events, and sometimes even promos that can be claimed only via mobile. 

Tick and cross in circles

New Betting Site Promos

The Interactive Gambling Act of 2001 strictly prohibits any attempt of advertising bonuses or prizes for new customers that can potentially allure them to the site. 

The variety of bonuses new betting agencies in Australia provide are solely for registered players and become visible on the promo page once you create an account. 

To check the existing bonuses on any of the bookmakers on our list, simply register an account and check their promo list, or contact a customer support agent to explain the details to you.

Some of the offers that can be encountered after registration are free bets, welcome bonuses, deposit bonuses, boosted odds, refunds, etc.

Illustration of a gift box on the laptop screen

Should I play on new betting sites?

This isn’t a simple yes or no question because there are several factors to consider before deciding whether to play on new betting sites or not. Let’s go through some of them.

  • Always check security first. Find out who the site owner is, which body licences its services, and what does the site do to protect users’ data.
  • Search for other punters’ testimonials online. Fellow bettors who have already tested the site will always provide honest insight, which will help you make a decision. 
  • Read through the terms and conditions. Some new betting agencies Australia presents may use some confusing vocabulary or impose unreachable limits, which you should be aware of before signing up. 
  • Consult a reputable review site. Our team at Online betting AUS is a team of experts you can always trust when checking up on a bookie. If the site you are thinking about has a reasonable rate and rank on our page, it means you are safe to go and start wagering there.

Question marks cut from paper


Which new bookmakers are good?

Basically, all the new sport betting sites mentioned in our article are a good choice for Aussie punters. Winnersbet and TopSport provide high odds on many markets; PickleBet and DraftKings are exclusive to esports and fantasy betting, while PlayUp has an outstanding mobile betting app.

Are new bookies legit?

This can be verified by checking which authority licensed the site and see whether it is one of the renowned Australian licensing companies. Also, to save time, you can check our reviews at Online Betting AUS, where we provide thorough information on the legitimacy of any site we rate and rank.

Can I claim a welcome bonus at all new betting sites?

The welcome bonus isn’t visible until you register an account at an online bookie. However, we know for a fact that almost all bookmakers on our list have prepared a welcome bonus to greet newcomers to their site.

How can I deposit funds in new bookmakers?

The process of inserting money into your bookie’s account is pretty simple on every betting site. Simply locate the ‘Cashier’ or ‘Deposit’ button after you register, click on it, select a method and follow the on-screen instructions to finalise the procedure.

Can I deposit in the latest betting sites with Crypto?

Some of the new betting agencies offer many payment alternatives, including cryptocurrencies. Punters can check the deposit methods in the dedicated banking section or in the cashier after they register an account.

Can new betting sites compete with bigger bookmakers?

Most of them, yes, but not all. Many new online bookmakers are popping up in the Australian betting industry, but not all of them are legal holders of licences or reliable to wager at. To stay in the safe zone, it’s best to check our articles and stick to the sites we rank in our reviews. Most of them, yes, but not all. Many new online bookmakers are popping up in the Australian betting industry, but not all of them are legal holders of licences or reliable to wager at. To stay in the safe zone, it’s best to check our articles and stick to the sites we rank in our reviews.

Which sports are popular with new bookmakers?

New online bookmakers display the regular, most sought-after sports among Australians, such as football, rugby, cricket, and basketball. However, they tend to provide betting opportunities for recently-popularised sports such as fantasy and esports.

How often are new betting sites established?

There are probably over a hundred new online betting sites founded annually. Still, not all of them can stay competitive, and only a portion of them become regular destinations for Aussie punters.

Why should I avoid signing up with a new betting site?

There are some newly established sites that can defy players and turn away from payout out winning bet slips. This is another reason why you should always consult our reviews and play at carefully inspected sites approved by our team.